Your challenge
During periods of tight liquidity, CEOs across industries are faced with growing demands to improve the company’s efficiency and innovation processes. There is no longer room for investing money in R&D-projects which carry significant risk of failure. Consequently, the need to prioritise projects becomes crucial.
A company’s management often faces difficulties in evaluating potential risks or successes of new ideas at an early stage. The basis for decision is often weak, and the decision to invest significant development and employee resources in these projects is based purely on a gut feeling and intuition.
Our solution
Today, it is possible to generate more accurate forecasts regarding investments in technological development projects. Together, Plougmann & Vingtoft a/s and tto a/s have developed a unique service called ‘Innovation Risk Assessment’ which, at an early stage, can assess an innovation project’s likelihood of success or failure.
By using the knowledge available in patent databases, we are able to provide your company with an overview of competitors in the technological field of relevance to your project idea. In Innovation Risk Assessment, we conduct an analysis of patent activity in the technological field relevant to your idea and in other closely related fields. Furthermore, we help you identify the competitors operating in the specific area and evaluate their strength and interest in the field.
We use the leading software tools and experts in an intensive and well-structured process and, within a short period of time, we are able to present you with the results of the analysis in a very transparent manner.
Your benefits
Through the use of Innovation Risk Assessment during the idea phase, your company can obtain answers to questions of utmost importance to the success or failure of your project, including:
- How appealing is the technological field of your idea viewed from a patent perspective?
- Which competitors’ patent rights can restrict your business?
- What characterises your main competitors’ patent activities an how aggressive are they?
- Which geographical focus and economic ties do your competitors have?
- Which unexpected competitors are you up against?
At the same time, the analysis gives you the opportunity to identify potential partners and technologies that can benefit your idea. Besides providing your company with a unique basis for decision at an early stage, Innovation Risk Assessment also provides you with an effective and inexpensive risk assessment.
Contact one of our IPR experts for more information on innovation risk assesment or fill out our contact form with your enquiry and we will get back to you as soon as possible.
