Marketing law comprises a code of conduct for anyone who is running a business, in order to prohibit copying, plagiarism and other disloyal competition acts. Furthermore, Marketing law supplements and extends beyond Trademark law and Design law which means that various cases of copying and plagiarism that are not covered by Trademark or Design law can still be considered illegal and punishable under Marketing law.
As a general rule, a company must not carry out actions that are in violation of good and honest business practice. This means that any individual or a company is prohibited by law to copy, imitate or execute sales campaigns that could appear as unreasonable exploitation of another company’s products, trademarks, characteristics, marketing and the like.
Plougmann & Vingtoft offers counselling and support in IPR-related matters of Marketing Law. Contact one of our qualified patent attorneys for more information or fill out this contact form with your enquiry and we will get back to you as soon as possible.
