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Design protection

Design covers the actual shape and look of the product. Today, how a product looks is often a decisive element when a buyer needs to choose between competitive products. Design is therefore a significant competitive factor and it can have a considerable intrinsic value. If this value is not protected, it can be lost along with important market shares, e.g., if others copy the design and use it on a competitive product.

It is therefore important to carefully protect your design by registering it with the authorities. Registration protects the shape and look of a whole or a part of a product. Additionally, it is possible to protect graphic design, displays, websites, interior designs and typographic characters.

Design registration provides the owner with sole and exclusive right of the design and it prevents others from exploiting the design without authorisation. The registration is valid for 25 years which offers the owner sufficient time to exploit the design commercially.

Moreover, the registration can form a good basis for entering into an agreement with others, e.g., by cooperating on commercialising the product, licensing and possible transfer of rights. In most professional connections, the registration is a prerequisite for actual cooperation.

Plougmann & Vingtoft offers a wide range of services relating to designs:

  • Preparation of design strategies
  • Pre-filing searches regarding existing rights, identity and use 
  • Registration of design 
  • Monitoring 
  • Identification and evaluation of infringement 
  • Preparation of license contracts and licensing strategies 
  • Counselling concerning licensing negotiations 
  • Legal counselling and procedure

Contact one of our experts for more information on our consulting services in design and design protection. You can also fill out this contact form with your enquiry and we will get back to you as soon as possible.