IP competition paves the way for start-ups working to improve the world

Plougmann Vingtoft’s annual competition for IP consulting worth DKK 50,000 adds value and gives peace of mind to previous winners.

Finn Strøm Madsen, CEO, Plougmann Vingtoft

Many firms currently commit to the UN’s Sustainable Development Goals (SDGs). Embarking on such endeavour requires solid ideas brought to life by competent teams. However, the very best ideas require protection, which is why Plougmann Vingtoft organises the annual competition “IP Matters”. Here, Plougmann Vingtoft awards IP consulting worth DKK 50,000 to a Danish start-up contributing to the UN global goals.

“We cannot save the world with IP consulting. But, we can make sure that the talented, Danish entrepreneurs, who are introducing sustainable solutions, get the support they need to turn their idea into a successful business. That is exactly what they will get from this donation,” says Finn Strøm Madsen, CEO at Plougmann Vingtoft.

This year, the competition kicks off for the third time. With the help of investor network Danish Business Angels (DanBAN), Plougmann Vingtoft selects a visionary, Danish start-up that can benefit from receiving expert advice on IP and business development.  

Previous winners count start-ups Cellugy and Lifeline Robotics, both of which have established strong IP strategies.

Clear message to investors

In 2019, Aarhus-based startup Cellugy, which develops bio-based packaging solutions, won IP Matters. Cellugy’s product directly targets SGD #9 (industry, innovation and infrastructure), #12 (responsible consumption and production) and #13 (climate action).

Plougmann Vingtoft helped Cellugy prepare and submit the first patent application for its bio-based packaging solution. Cellugy now expects to achieve its first patent shortly.

The patent is important to Cellugy because it helps investors see that the idea is bulletproof and has the potential to go global.

“A patent-pending application sends a clear message to our potential investors about Cellugy’s intentions to secure IP ownership of our technology.

Clara Capparelli, Cellugy
The team behind Cellugy

“A patent-pending application sends a clear message to our potential investors about Cellugy’s intentions to secure IP ownership of our technology. Meanwhile, the competition played a pivotal role in gaining a strong foothold in the company’s IP competencies across our team. This serves as a competitive advantage,” says Clara Capparelli, Media & Communications Coordinator at Cellugy.

Cellugy has a declared mission to navigate the market for sustainable materials with a solid and stable IPR strategy. This strategy includes both a trademark of the company name as well as protection of both the product and the fabrication process. Protecting these ideas plays a pivotal role in the firm’s future business model and scale-up plans.

“It is a particularly favorable market approach for us, as we launch products and technology with high environmental impact,” says Clara Capparelli.

Peace of mind

Lifeline Robotics

In 2020, the medtech start-up Lifeline Robotics from Odense won IP Matters. With the world’s first fully automatic swab robot, the company embarked on a journey toward making the world a better place.

Right now, the company’s focus is to create a long-term and research-based strategy. Such a strategy requires an FTO analysis (freedom to operate), which helps assess the market and map out the completion. This is where Lifeline Robotics will benefit from Plougmann Vingtoft’s IP consulting.

“Winning IP Matters gave us peace of mind to focus on the technical development of the company, because we know that we have access to competent IP advice when the time comes to protect new discoveries or assess competing technologies.”

Julie Dalsgaard, Lifeline Robotics

“Winning IP Matters gave us peace of mind to focus on the technical development of the company, because we know that we have access to competent IP advice when the time comes to protect new discoveries or assess competing technologies,” says Julie Dalsgaard, Director at Lifeline Robotics.

Lifeline Robotics primarily works with SDG #3 (good health and well-being).

Apply now

Apply now to get the chance to win IP consulting totaling DKK 50,000. The deadline for participating in this year’s competition is August 31, 2021.

Plougmann Vingtoft accepts applications from all startups that fit the following profile:

  • Danish start-up
  • Received funding with minimum DKK 250,000 (BA equity/loan)
  • Product/solution with direct impact on one or more of UN’s 17 Global Goals

Fill out the form, if you and your company want to enter the competition for IP consulting worth DKK 50,000.

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