ULSTEIN: A Threefold IP Strategy

The X-BOW® by Ulstein Group is an award-winning ship’s bow design that enables vessels to cut more smoothly through water in high seas compared to normal ships. The invention is protected by a threefold IPR strategy developed in collaboration with Plougmann Vingtoft.

Not only is the X-BOW® a revolutionary contribution to ship design; it also represents the new way of thinking when it comes to protecting landmark innovations. Today, there is much more potential in ship design than technology. The X-BOW® is one of the foremost examples of this, as the development is protected not only by a patent, but by two other intellectual property assets as well.

Strong protection through design, patent and trademark

Ulstein has created a ship design that is recognized and associated with one particular ship designer. In IP terms, the distinct design is a testament to the commercial origin – the definition of a trademark. Accordingly, in creating the X-BOW® Ulstein procured three essential IP assets: technology, design and trademark:

  • First, the bow technology was protected by an international patent application targeting shipping countries.
  • Next, the bow design was protected through multi-national design applications targeting relevant markets.
  • Finally, Ulstein filed an application for a three dimensional (3D) trademark internationally. The fact that the X-BOW is accepted as a 3D trademark is no minor achievement as it is the first ship ever to be accepted as a 3D trademark in the EU.

With the IP-assets of the X-BOW® safely on board, Ulstein has a vital competitive advantage in the market because none of its competitors can offer competing products based on the same technology and design without the express authorization from Ulstein.

If you wish to know more about our work with Ulstein or 3D trademarks, please contact our expert Sindre-Jacob Bostad.