Asian Desk

Asia is one of the fastest growing IP markets in the world. Right now, Asia accounts for 47.4% of all international patent applications and 55% of the global activity in trademarks. Plougmann Vingtoft’s Asian Desk has specialized in helping Asian clients protect their business when entering the European market and vice versa.

Advice on European IPR for Asian Clients

While a cultural understanding is one aspect to take into account upon entering the European market, it is also important for Asian clients to have a coherent strategy and understanding of the IP system in the region.

Our Asian Desk team works together on incoming cases from Asia with a special focus on Japanese, Chinese, and South Korean companies. Our team of advisors has many years of experience in handling foreign PCT filings and applications, and can provide you with relevant information and professional assistance when your business is ready to enter the European market.

Advice on Asian IPR for European Clients

In contrast to the Western business style, where business comes first, the foundation of a good business partnership in Asia starts with a mutual trust and interest in the other’s success. The main priority of our Asian desk is to assist clients in understanding the Asian business style and building good partnerships.

Whether your business is already operating in Asia or you are exploring the potential of opening up to a new market, our Asian Desk can provide you with key insights and considerations for each nation.

Maintaining business relationships

Our Asian Desk team meet up with business partners and agents based in Asia at least once a year. We have found that this is the best way for us to maintain long-term business relationships in an Asian context.

If you want to know more about our Asian Desk and their services, feel free to contact Shinji Okayama or Lasse Ringhofer.