Each year until 2030, Plougmann Vingtoft awards IP Matters to one or more promising startups with the potential to make a significant impact on the UN’s 17 Sustainable Development Goals. This year, the three startups Anorit Medical, Biopulp+, and Zostera-Marina each receive a donation of IP consultancy services valued at DKK 50,000.
Since IP Matters was first awarded in 2019, 14 Danish startups have each received expert advice worth DKK 50,000 to help protect their intellectual property and grow their businesses. What they all have in common is the potential to make a meaningful difference in the world.
This year marks the seventh edition of IP Matters, and we are proud to unveil the recipients of 2025.
“When visionary ideas are to be transformed into reality, strategic guidance and protection of intellectual property are essential. Through IP Matters, we aim to provide innovative startups with access to qualified expertise that strengthens both their business and their sustainable ambitions. This year’s three recipients have made a strong impression with their commitment and potential. We look forward to following their journey and supporting them with IP expertise that can create real value,” says Finn Strøm Madsen, CEO of Plougmann Vingtoft.
The Three Recipients of IP Matters 2025
Anorit Medical
Anorit Medical ApS is a MedTech startup developing an automatic ventilation device for use during cardiac arrest. The ventilator is designed to make resuscitation simple, hygienic, and effective – especially for bystanders with limited training. Studies show that early and effective ventilation during cardiac arrest can increase the chances of survival, and this is precisely the mission the founders of Anorit Medical have committed to. The company emphasizes sustainability in its design, production, and choice of materials, aligning its efforts with Global Goals #3 (Good Health and Well-being), #10 (Reduced Inequalities), and #12 (Responsible Consumption and Production).
Biopulp+
Biopulp+ ApS is a startup originating from the company Organicum Biomass Ørbæk ApS. The company has developed a new technology that significantly reduces the waste fraction (called “reject”) in the pre-treatment process, where organic waste is converted into pulp for biogas production. The result is less waste for incineration, a higher methane yield, and less microplastic in the digested residual product. The technology optimises energy utilisation and minimises the loss of valuable biomass. The company therefore contributes to UN Sustainable Development Goals #7 (Affordable and Clean Energy), #12 (Responsible Consumption and Production), and #13 (Climate Action).
Zostera-Marina
Zostera-Marina ApS is an innovative startup working to create a sustainable future for the ocean’s ecosystem by spreading eelgrass in fjords and coastal areas, based on research and a newly invented method and technology. Eelgrass plays a crucial role in maintaining a healthy marine environment. The company focuses on Sustainable Development Goals #9 (Industry, Innovation and Infrastructure), #13 (Climate Action), #14 (Life Below Water), #15 (Life on Land) and #17 (Partnerships for the Goals).
What is IP Matters?
IP Matters is an annual donation consisting of expert IP consultancy services worth DKK 50,000. The purpose of the donation is to support Danish startups working on responsible solutions and help them turn their ideas into successful businesses. The donation is awarded to companies deemed capable of directly impacting one or more of the UN’s Sustainable Development Goals.
Each year, Plougmann Vingtoft seeks out the most promising startups that can benefit from our extensive expertise in IPR and business development.
The three startups have been matched with a team of advisors at Plougmann Vingtoft, led by Mads Vejlgaard Evensen, Per Jørgen Nygreen, and Else Lawrence.
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