IP Matters

At Plougmann Vingtoft, we wish to contribute to sustainable global development. The best way for us to do so is to move innovative solutions forward and make sure that sustainable initiatives turn into good businesses. Therefore, we have introduced a new initiative under the name “IP Matters”.

We make our living by assisting firms with their business development and guiding them in all aspects of IPR (intellectual property rights). We help clients make sure that their rights to a particular idea are protected and they can enter the market without hesitation.

We are part of the team, when entrepreneurs develop ideas into completed solutions. Quite often, we witness that this can change and improve the world.

We cannot save the world with IP-consulting. But we can make sure that the talented, Danish entrepreneurs, who are introducing sustainable solutions, get the support they need to turn their idea into a successful business. That is exactly what they will get from this donation.


Finn Strøm Madsen, CEO at Plougmann Vingtoft

IP Matters is a donation of expert IP-consulting and it is our way of helping Danish start-ups to be successful with their good, sustainable ideas.

About IP Matters

Every year through to 2030, we will donate expert IP-consulting worth of DKK 50,000 to the Danish start-up that we consider able to influence one or several of the UN’s 17 Sustainable Development Goals .

It is our goal that we by 2030 will have enabled 12 start-up firms to make a difference for a sustainable global development.

With the help of the entrepreneurial network Danish Business Angels (DanBAN) ), we will find a firm with their visions in place. A firm that can make the most of our knowledge of IPR (Intellectual Property Rights) as well as our guidance in business development.

The firm, which receives the IP Matters donation, will have access to a team of handpicked IP-experts with specialized academic knowledge within the relevant business area. You can meet our experts here.

Send your application

It is not required that applicants are members of DanBAN. We accept applications from all start-ups who fit the following requirements:

  • Danish start-up
  • Received funding with minimum DKK 250,000,- (BA equity/loan)
  • Product/solution with direct impact on one or more of UN’s 17 Global Goals

NB: We assess that our expertise is most likely to match solutions within the following global goals; however, all applications are evaluated:

  • #3: Good Health and Well-Being
  • #7: Affordable and Clean Energy
  • #9: Industry, Innovation and Infrastructure
  • #12: Responsible Production and Consumption
  • #14: Life Below Water

Click the button below to send your application. The deadline is August 1st 2020.

Apply here

Can I ask a question?

If you need information, please reach out to our experts:

Thea Louise Glejbøl: tlg@pv.eu or Kristoffer Vandborg Bro: kvb@pv.eu.

Please, spread the word by sharing this post. We look forward to getting started.


Winner of IP Matters 2019: CELLUGY


In September 2019, CELLUGY won the first IP Matters donation.
CELLUGY has made a breakthrough in solving the problem of extensive use of plastic in food packaging. Their product ‘EcoFLEXY’ is a type of biomaterial packaging made from fruit and vegetable waste. EcoFLEXY is home compostable and 100% bio-based. CELLUGY’s vision is aspiring and widely recognized – they aim to replace plastic packaging used in all kinds of food products with a bio-based alternative.

CELLUGY’s product has an impact on several of the global goals, including #12 responsible consumption and production, #15 life on land, and #14 life below water.