The most common mistake companies make when expanding to markets outside of Europe, such as the Chinese market, is not having a strategy in place for avoiding brand infringements.
Build a trademark strategy
Before entering the Chinese market, there are some important precautions to take. Typically, marketing and distribution plans are in place. However, companies often fail to prepare a strategy for e.g. trademark rights.
Such a strategy includes establishing contact to credible national business partners, conducting a thorough pre-examination and an extensive examination of phonetic translations and transliterations as well as the actual registration of trademarks.
Expert knowledge of Chinese trademark legislation
It requires knowledge and expertise to operate and succeed on the Chinese market. We recommend that you team up with experts that have thorough knowledge of Chinese culture, Chinese trademark authorities and legislation and with a network of relevant partners.
Plougmann Vingtoft has an international profile with offices located across Europe as well as a vast network of global business partners, including agents in China.
Read more about International IP consulting here.
For more information on how to protect your trademark rights in China, contact our Head of Trademarks Ellen Breddam or by filling in our online contact form.