Working with inspired startups and their state of the art technology brings out the best in our experts. The joy of learning about a new technology or brand identity and shaping the future of a start-up company in collaboration with the client is a great motivating factor in our work.

We help entrepreneurs scout and evaluate the market to certify that competitors have not already patented a similar product or technology. Having confirmed the patentability of the technology, we help draft and prosecute patent applications to protect the rights of our clients.

In addition, we help startups choose and register their business name and raise their awareness of the importance of a trademark strategy. Naming one’s business requires a lot of reflection, technical insight and legal considerations. Done correctly, a strategy and an effective business name will most likely prove to be your most powerful branding tool.

We understand that intellectual property rights may be difficult to comprehend. When advising entrepreneurs and startups, it is our clients’ passion, creativity and ambitions that facilitate fruitful collaboration, not their knowledge of IPR matters.

We meet all our clients at their level of expertise and join the innovative out of the box thinking to come up with the best solution for each individual client.

Ultimately, we thrive on helping talented entrepreneurs turn their startup company into a competitive and successful business by securing their rights at an early stage. You can read stories about IP consulting for startups clients such as Aguardio, Ecobotix & Kitemill below.

Check out our startup solutions and case stories below

NITG: Green krill fishing technology strongly protected in international waters


Conventional fishing methods are neither sustainable nor efficient when fishing for krill and copepods. In 2014, Norwegian Innovation Technology Group (NITG) set out to change this with their innovative ocean technology, HARVISH® (a portmanteau of harvest and fish).

Read more about NITG

MATTER: Widely applicable technology makes patenting a matter of scope


Minerals matter – and so does the scope of your patent if you are marketing a technology with a wide array of applications. Norwegian Matter managed to secure a European patent with the broadest possible scope for their mineral technology.

Read more about Matter

ISOFIRMS: IPR as key part of life science startup


IsoFirms is a life science-oriented startup and one of the companies that have engaged Plougmann Vingtoft for IPR consulting. Through research and regulatory work, IsoFirms has made a surprising discovery on the growth and health-promoting ingredient, Isosteviol, which has been used on pigs for this patent.

Read more about IsoFirms

BLUE CELL THERAPEUTICS: Protect your good ideas in time


Blue Cell Therapeutics has timely applied for a patent on its stem cell-based method of giving back potency to men who have become impotent due to prostate cancer surgery.

“You need investors, and they want some sort of guarantee that the knowledge behind the product is tied up in the company”

Read more about Blue Cell Therapeutics

PRECURE: Smart wearables break bad habits


PRECURE introduces smart elbow sleeves that can help prevent work-related injuries and improve the general work environment.

The Danish start-up has already registered their trademarks and applied for patents, which means they are well on their way to set sails and bring their ideas across the Atlantic.

Read more about Precure

AGUARDIO: Design protected sensor shortens our shower time


Aguardio has developed an IoT based device that makes the user consume less water whilst in the shower. The solution is design protected, and Aguardio is currently working on an IP strategy that can cover the data gathering, which has become a bigger part of the business than the founders initially assumed.

Read more about Aguardio

CERCARE MEDICAL: Patented AI opens the door to a whole new world


The Danish company Cercare Medical has developed and patented algorithm-based artificial intelligence (AI), which helps doctors with quick analyses of brain scans.

Read more about Cercare Medical

ECOBOTIX: Funen drone project fights insects with insects


Ecology is generally a success in Denmark, but organic farming still has its challenges. One of the major issues is that fighting pests with chemicals is not an option. The Funen technology startup, Ecobotix, has developed an organic drone that can transport and spread biological pesticides and thus keep the pests from eating field crops.

Read more about Ecobotix

WILGART: The cap maker who changed his name


Entrepreneur Silas Gärtner came up against another company when he tried to register his trademark in the EU.

“I didn’t expect the trademark application to be a problem. The other company spelled …” Silas explains.

However, talking to trademark experts  made Silas realize that the case was not quite as straightforward as that.

Read more about Wilgart

KITEMILL: From good idea to IP strategy and a viable business model


Inspired by the sport of Kitesurfing, where a surfboard is dragged through the water via the powerful force of a wind-driven kite, Norwegian company Kitemill had a really good idea.

Why not apply the same principle for producing CO2–neutral energy at a higher altitude where the winds are stronger and more steady. And by that, the technology behind ‘Kites’ was born.

Read more about Kitemill